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Article: Sanli News - Become a Hollywood star! Children also “play” with make-up, creating monthly sales of 600,000 yuan

三立新聞- 變身好萊塢明星!兒童也「玩」彩妝 月創60萬元業績
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Sanli News - Become a Hollywood star! Children also “play” with make-up, creating monthly sales of 600,000 yuan

Reporters Yu Chenghu, Chen Yijie / Report from Taipei

Do the little ones in your family love to dress up and paint their nails? The daughter of Hollywood star Tom Cruise and the son of football star David Beckham are fashion models for children. Now some companies offer children non-toxic products and styling services to make children have fun.

Children's exclusive "play" beauty makeup, creating a monthly sales of 600,000

Children have fun, learn how adults can apply eyeshadow, blush, style hairstyles, and wear hair accessories or sunglasses. Create the appearance of Hollywood child stars, so that children are full of star flavor.

Children's exclusive "play" beauty makeup, creating a monthly sales of 600,000

A clerk in a children's beauty store: "My sister likes blue, so I use a light color to make a base for her first, and then use a darker blue to help her create an eyeliner feeling."

Children's exclusive "play" beauty makeup, creating a monthly sales of 600,000

The business introduced non-toxic children's make-up products, and also launched styling services. In just one month of opening, it achieved a turnover of 600,000 yuan.

Children's exclusive "play" beauty makeup, creating a monthly sales of 600,000

Liang Liwen, director of the industry: "Actually, there are many mothers and children around me. Now children are very precocious, and they can make up and play with nail polish like their mothers. Instead of letting them play with adult things, it is better to bring in these things suitable for children. .”

Children's exclusive "play" beauty makeup, creating a monthly sales of 600,000

The boss, Liang Liwen, observes children with his own experience. He invested 6 million yuan in capital more than a year ago, starting from the Internet, optimistic about the children's consumer market, targeting department store channels, and expanded his capital to 12 million yuan. Starting from the color, the store for children to DIY and experience makeup is like a game room, the sense of fashion is second, and the most important thing is to have fun.

Children's exclusive "play" beauty makeup, creating a monthly sales of 600,000

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